How we're going to make an
incredible hype
launch video for LayerV
Our plan to turn LayerV’s first video into the one traders stop scrolling for - the approach, the craft, and how we’ll ship it.
Example Videos
Pacifica
$10B in monthly volume.
Pacifica is a decentralized perpetual futures exchange offering leverage trading.
Hyperliquid
$200B in monthly volume.
Hyperliquid is a Layer 1 blockchain known for perpetual futures and spot trading.
Variational
$52M raised & $30B in monthly volume.
Zero Fee Perp Trading Platform with an institutional focus.
Swivr
Backed by Ergonia
Short-duration markets, built for speed on solana.
ChainGPT
$2M raised
Enabling the future of Web3 innovation with AI.
Clients
Variational
$52M Raised & $30B Volume Monthly
Zero Fee Perp Trading Platform with an institutional focus.
Lombard Finance
$800M TVL
Powering the on chain BTC economy via Lending, Borrowing & Staking.
Somnia
$270M Raised
The 1M+ TPS Layer 1 for Real-Time DeFi & AI Agents.
Taostats
1.1M Unique Users
Official Block Explorer & Gateway to Bittensor.
Miracle
6.1B Perp Volume
Mobile-Native Trading for Crypto Perps & Global Equities.
Valantis
$7M Raised
Staking, Borrowing & Portfolio Margin for Hyperliquid Traders.
Arcadia
276B Impressions
Premier GTM studio for pioneering Ai, Crypto, FinTech & Consumer.
100+ Others
Objective
You’ve built a fantastic product, and now it’s time to take it to market.
Think of it like a trade entry. Get the entry right and everything after it works in your favour. Miss it, and you spend time recovering.
Your first video on X is that entry. Your community, your investors and every trader who follows you will be watching, along with plenty who haven’t heard of you yet.
Our job is to make sure you enter the right way, with a video that’s clear about what it’s saying and very hard to scroll past.
Our Approach
A focused team, your real product, and a clear process from first frame to launch.
Here’s how it works::
1
Team allocation - you’ll have a dedicated team of three for this project, with one point of contact from start to finish. Please note that additional team members such as Victor (Designer) & Kacper (Animator) might be brought in to aid the core team on this project.
Natalie
Head of Operations
Your main contact. She keeps the brief tight, the timeline on track and your feedback flowing into every stage.
David
Lead Product Designer
He creates the finalised storyboard from the figma files you provide so every UI moment in the film matches the real product.
Valth
Motion Graphics Animator
He leads the 3D world and final animation, turning the storyboard into a film that moves.
2
Our process - six easy steps:
01 - Script & storyboard ideation
We refine the script and explore storyboard ideas with your latest changes built in making sure we're focused on storytelling and visual impact the most.
02 - Storyboard lock
We finalise every shot and plan each animation, so we know exactly how every moment will be presented before production starts.
03 - Music & voiceover
We select the soundtrack and lock the edit rhythm to it, along with a voiceover if you choose to have one.
04 - Base animation
We build the core screens and motion to see how the video flows. This is also where you get the early cut of the video.
05 - Full animation
We bring every scene up to final quality, with detailed motion, transitions and the polish.
06 - Sound design & QA
We finish with sound effects and a full quality check on every frame, line and brand rule, followed by a final feedback round before delivery by the 3rd week of November.
3
Updates & revisions - You’ll hear from us at least every 48 hours.
Each of the three main stages (scripting & planning, storyboarding, and animation) ends with a review point.
We only move on once you’re happy with what we’ve produced, so nothing gets built on a foundation you haven’t approved.
Deliverables
A 16:9 motion graphic video for X, around 50-60 seconds, music-led and built with product visuals and custom asset animations in mind.
Maximum of 3 revision rounds at each stage of the project, scripting and planning, storyboarding & animation.
Our process makes sure that there are no more than three revision rounds per stage. However we are very flexible with achieving the desired result so each additional revision round will be taken on a case-by-case basis.
Offer
$5,000
/ one time payment
The fee is paid upfront at the start of the project.
This engagement is designed to produce the highest-quality outcome and the most engaging experience for yourself as our client.
Upon approval we will start off with the kickoff prioritisation meeting. Align on the next step and start producing the desired result via our timeline shared above in this proposal.
Please see the testimonials below.
Testimonials
Lucas
Variational, Sep 2026
It was great working with the V21 team, they're very professional and provide quality work no matter the request
Matrica
Jan, 2026
We actually very much liked the process and the communication between the teams. We had some nightmare experiences with other teams, and none of the red flags were present with v21.
Brittany
Taostats, Aug 2026
V21 is extremely responsive, communicative, and overall talented. It’s rare to find a design partner who cares so much about the work they’re delivering, and it shows.
Max
Variational, Sep 2026
We've worked with v21 for website rebuilds twice. Their team is efficient and easy to work with!
Derek
Neutral Trade, Nov 2025
I've been really happy with the V21 team. From the start, they were super professional and easy to work with. What stood out most was how open they were to feedback, which made the whole process collaborative and stress-free.
Juan
Ark Media, Dec 2024
Unlocking the lead capture a website hold has been something I greatly appreciate now that it's brining in leads to my business. Loved working with Miki and the team, super quick delivery!
Seen enough?
Let’s design something worth scaling.
Feel free to let us know how you feel about the proposal and if moving forward is a great decision to make.
