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How v21 Studio reimagined Hyperliquid's onboarding so
new traders understand the product before their first
trade -
an independent concept study.
Introduction
Opportunity
Getting attention isn't Hyperliquid's problem. Turning it into understanding is.
Between April and June 2026, the number of new wallets on the platform nearly doubled. The number of them trading in any given week barely moved.
Our read: a lot of people show up, look at a screen full of numbers they can't decode, and leave before anyone has told them what a perp is.
1
Start in their language:
Over 80% of the world doesn't speak English. So language is the first thing we ask, before anything about trading.
A newcomer who can read the product is already further than most get today.
2
Teach the product inside the product:
Ask how much they've traded, then walk them through the screen piece by piece: the chart, the order book, the order form. Newcomers get the full tour.
Experienced traders skip it in one click.
3
Make funding the easy part:
Once someone understands what they're looking at, nothing should stand between them and a first trade.
Hyperliquid's Current Onboarding
01 - Tap on 'Connect'
02 - Connect Wallet
03 - Onboarding Complete
Solution 01
Turning the leaderboard into an arena.
The current leaderboard shows rankings, but does not make the race for the highest PnL feel live. Traders could see their position, but not the social tension around moving up or being overtaken.
Desired Result:
The redesign puts that competition on stage.
A celebrated top three, live movement and personal scores show every trader who's ahead, who's catching up and what it takes to overtake them.
Countdowns add urgency, tiers and boosts give them a path to climb, and shareable stats carry the competition beyond the platform.
What was once a static table is now a live arena, one that drives volume on Pacifica and attention far beyond it.
Top 3 Traders
First, second and third place get the strongest visual emphasis. Rank is instantly visable and easy to share, so being #1 feels visible and worth fighting for. Additionally a live countdown to the next points cycle gives traders a deadline, and a reason to act now: climb, defend their spot or overtake the trader above them.
How It Works
A clear breakdown of how points are earned, how boosts apply and when cycles reset. Traders who understand the rules trade with intent, and a transparent system builds trust, so points feel earned rather than random.
Movement, Tiers & Boosts
Arrows show who's rising and who's falling, so the leaderboard shows momentum rather than a frozen ranking. Tiers signal status, and boosts reward consistent trading and referrals. Together they turn a static table into a live system traders can actively climb.
Activity
A calendar shows when you traded, and a cumulative chart shows how your points grew. Both are easy to share, and the same format can support PnL calendars or other performance views.
Solution 02
Making Pacifica more shareable.
Points are currently earned in private. Traders can see their progress, but there is no simple way to turn their rank, point growth, or performance into something visible beyond the platform.
We redesigned the experience around shareable cards that make each trader’s position easy to understand and easy to post. Rank, points, PnL, volume, and progress become part of a visual identity traders can take with them into the social feed.
Desired Result:
The redesign turns points from a hidden balance into public proof of progress.
Traders can share where they stand, how far they have climbed, and who they are competing against.
That gives users something to show off, compare, and rally around, while allowing the competition to extend beyond Pacifica itself.
Shareable Position Cards
Turn any rank into something worth showing off. Each card shows a trader's rank, total points and referral link in a clean format made for social media. Traders can lead with rank or points, whichever they're prouder of.
It's an early exploration of taking Pacifica beyond the platform. Every shared card is a flex, a comparison and a free ad.
Shareable Position Cards
PnL cards drive trading culture, from memecoins to perps. Bright colours, high contrast and a glowing headline number make every win impossible to scroll past. Each card carries Pacifica's branding and a referral link, so every flex doubles as an ad.
Solution 03
Elevate the visual experience.
A competitive product experience needs to feel as compelling as the behaviour it is trying to encourage. The existing pages communicated the information, but the visual system did not fully reflect the energy, status, and progression behind the competition.
We used the redesign to create stronger hierarchy, clearer emphasis, and a more distinctive visual language across the points and leaderboard experience.
Desired Result:
The visual redesign supports the two larger goals above it: making the competition easier to understand and making progress more rewarding to share.
Rather than treating the leaderboard as a utility page, the new direction gives it the visual weight of a central product experience.
The result is a system that feels more intentional, more recognizable, and better suited to the competitive behavior already happening inside Pacifica.
Conclusion
We left the trading terminal alone on purpose. Hyperliquid already works for people who understand it.
The opportunity is everyone who doesn't understand it yet, and we think most of them can be brought up to speed before their first deposit.
What you've seen here is only the first part. We also explored what comes after onboarding: guiding people toward a first action, whether that's trading, earning, or managing a portfolio. That deserves a study of its own.
None of this is specific to Hyperliquid.
If people are arriving at your product faster than they can understand it, start with their first five minutes, and teach them at their own level.
Seen enough?
Let’s build something worth scaling.
If you’re looking for a sharper brand, clearer product, or a website that makes people pay attention, let’s talk!